Online Gambling Sector
Over the past few years, online gaming has registered robust growth in India. However, as the world wakes in the middle of a global pandemic outbreak, the world has witnessed profound change and technological development. Mainly in the entertainment sector, primarily gaming, which attracts people of all ages since it is exciting. Today most enthusiast local players in India benefit from these gambling sites in terms of sponsorship.
It will be unfair to say online gambling is allowed or not allowed in India. Until today the law is not clear that online casinos are legal in the country. Unfortunately, Sikkim is the only state in India with an online gaming law act 2008, which you can use to obtain licenses. The British regulated online gambling sector was worth a 12% market share of the British regulated gambling industry within the same time period. Most British consumer online gambling activity is on overseas regulated websites, and estimates place the UK consumer market for online gambling at £1.9 billion for 2010. The Effect of Technology on Asia’s Gambling Sector 2020. By Jacob McKenzie, 11 December 2020. In this reflective article we take a look at the gradual changes being felt across the Asian gambling industry and the most pivotal technological innovations that kept the industry going throughout 2020.
Are you looking forward to starting an online gambling business in the country? You will face a few challenges due to legal rules governing online gaming in the country. Most of the gambling sites in India are not based here. According to Jimmy, who co-founded casinobetting.live, to start an Indian based online casino is challenging. Not because it lacks infrastructure or demand, but it is the legal challenges that are expensive for most startups in India.
What to consider if you need to open an online gaming business in India
Choose a reliable gaming software provider
It is imperative to make a wise decision since you will be signing a long-term deal with your gaming software provider. It would be best if you take your time to evaluate the existing options and make the decision based on experience and launching of the successful products in India.
Obtain an online gambling license and fulfill the regulatory requirement of India
It will be unfair to say online gambling is allowed or not allowed in India. Until today the law is not clear that online casinos are legal in the country. Unfortunately, Sikkim is the only state in India with an online gaming law act 2008, which you can use to obtain licenses.
If you are a new casino operator in the country, you should look forward to purchasing a white label casino solution. It will enable you to utilize the license of your gaming provider as acquiring. Keep in mind obtaining a gambling license in Indian jurisdiction is not an easy task.
It is good to note that Indian infrastructure accommodates all online gaming operators with private cloud servers, high capacity private servers, custom dedicated servers, and hosting options. A foreigner who has obtained an international gambling license can operate and offer online casinos in India.
Choose a payment service provider
When starting your online casino, it is customary to agree with a payment system provider. A payment service provider helps all your players to make transactions quickly. The gaming operator should look for a service provider who has slots for
• Multiple payment gateways.
• Multi-currency support, the Indian government demands you to use rupees currency
• Fraud detection.
• Advanced risk management.
• Fast payment processing.
Get to know what exactly you will include in your gambling site for your customers
Before you proceed to the next step, there are a few questions you must ask yourself, such as
• Which platform will I use that will favor my players and me?
• Which are the best games I can offer them to my Indian customers?
• What about a casino module?
• Do I need to add additional features such as live chat?
Work on your website and app design
The way your app or website looks is essential. Your app or website must be attractive and easy to use since this plays a significant in attracting customers and retaining them for the most prolonged period possible. Some of the basic recommendations are
• Do not overwhelm your site with unnecessary graphics; this can lower the speed of the website and the overall experience
• Ensure both the front and the end assures seamless integration with your database.
• Do not complicate your site with resource-demanding graphics such as movies, visuals, or integrated graphics.
Keep your app look as simple as possible!
Implement a unique marketing strategy including loyalty and retention programs
Is everything set and ready to go? The next step is to focus on marketing, especially if your casino is new online. Make sure you research or hire someone to research well about your competitors. Find out more about your competitors and know which mistakes they are making so that you can avoid them and get to know the best offers you can give to your customers.
The first marketing strategy is to ensure your website and your app run on a clean and smooth interface, helping your new users experience the best interface interaction. You can also use paid ads to market your casino or use the white label casino solution, which is a perfect choice for all gaming operators focused on marketing and promotion aspects.
Conclusion
According to (public gambling act,1867), the Indian government prohibits all gambling activities. The excellent news is games requiring the users to exercise their brains are allowed. If the contest involves both skill and a substantial degree of skill to win, the law allows it.
Online games such as chess, sudoku, rummy, virtual racing, virtual sports, and quiz are licensed in India. To win these online games, players must put effort and approach higher than competitors.
In this reflective article we take a look at the gradual changes being felt across the Asian gambling industry and the most pivotal technological innovations that kept the industry going throughout 2020. Asia’s online casinos experienced immense growth throughout the last year, and given the unprecedented conditions presented to the industry throughout the year, the sector was forced to rapidly innovate and upgrade many of its outdated approaches to business infrastructure and connectivity.
There are many innovations being made across the gambling technology sector that have greatly improved the performance and reachability of Asia’s strongest betting and casino brands. ©stevepb/Pixabay
The biggest improvement within the technology ecosystem within Asia over recent times has been with faster broadband connection speeds and the widening of availability in mobile devices. Combined with much cheaper data plans allowing a wave of new users to the already swelling userbase across Asia, this has allowed the biggest and highest quality online casinos to quickly dominate the market.
COVID Induced Re-Structuring
Before the pandemic, the gambling sector in Asia was predominately bankrolled by its high revenue-generating land-based casino network. The brick-and-mortar venues located across Asia’s gambling hubs such as Macau, Manilla, and Singapore were highly-profitable ventures for their international conglomerate owners. The proportion of profits being generated via these land-based casinos was significant when analyzed in a global context against the other continent.
Compared to similar regions in the western economies that encourage gambling on the same universal scale-like Las Vegas, the Asian counterparts are far-surpassing them in terms of gross gambling revenue. All of this had led to Asian gambling investors becoming extremely bullish on the long-term prospects of the market. The favorable conditions seemed to be not too dissimilar to a high-functioning cash-generating machine.
Australian casinos had experienced similar optimistic forecasts before the pandemic struck, and the largest cities across the country had all completely endorsed large international casino brands within their societies. Several large commercial brands exist in this market, and one of the largest had been attempting to build a new casino resort at Barangaroo, Sydney.This giant cash-cow as it is now referred may have been the earliest victim of the pandemic, with a business model completely dependent on the free flow of citizens from Asia, its operation in the current climate seems completely untenable. That’s without even taking into consideration the current legal problems embroiling Crown Resorts.
This major shift in demand for land-based gambling products has led to a transformation, which quite frankly was long overdue. Inevitably, the land-based casinos which dominated this corner of the world for so long have had to migrate their businesses into the online medium. Given this major shift in the direction and scope of the industry, we look at the major changes coming to Asia in terms of online casinos and gambling options in the times of COVID-19.
New Approaches to Marketing Paying Dividends
Before the mid-90s the pre-internet societies of the world, gambling was limited to an audience of customers that could easily access their local brick and mortar establishment. The industry now has undergone a similar transformation, having to rapidly expand its user base beyond local customers in order to generate similar revenues. This expansion in the industry has caused a major restructuring of the marketing strategies deployed by the biggest brands in the game.
Instead of appealing to patrons on the curbside, these rapidly growing casino brands are being forced to re-evaluate the methods they use to recruit new customers into the platform. Whether it be via paid campaigns, affiliate marketing, or branded sponsorships of local clubs and other outlets, all of these avenues are being explored. The pandemic has forced casinos with clearly defined and highly structured business models to re-innovate and behave more like a start-up.
But technology is also considered a means to an end when it comes to the marketing of these new online gambling platforms. The primary benefit of technology for the gambling industry is by making the products much easier to access from anywhere around the world, but also giving customers a better product to interact with. In terms of security, variety of betting options, and the efficiency of which basic customer needs can be fulfilled, this is all greatly improved when looking at the advantages of a purely online casino business compared with the land-based alternative.
Looking Forward to Long-lasting Changes in Asian Casinos
It goes without saying that the casino business in its land-based form is certainly going to play a prominent role in the future of the overall gambling sector across the entire world. Despite taking enormous losses over the previous year, there has emerged a class of business that will successfully be able to navigate the new market conditions and bring about a much sturdier and leaner way of operating. So what are the long-lasting changes inflicted on the casino industry as a result of the COVID pandemic?
Online Gambling Industry Statistics
At present customers can easily access the best online casino games, but deciphering between the thousands of options is not something easily completed by newcomers. One answer to this problem is by utilizing the services of ranking companies and review sites. As it happens, we have revamped our review series into the biggest online operators across the world, so feel free to explore this website to discover the best brands in the online casino space.
Online Gambling Stories
There are a number of other innovations being made within the payment processing capabilities of sportsbooks, the mobile apps used to connect customers on the move, and the security mechanisms being designed to allow platforms to maintain good operational posture.
Online Gambling Industry Worth
This approach to platform analytics is propelling the industry forward on a growth trajectory that many would not have anticipated before the pandemic. As Jeff Bezos the founder and CEO of Amazon recently articulated, Amazon has been able to experience nearly 10 years of growth during the pandemic due to major shifts in consumer behavior, and that is exactly what is happening across the online casino industry in Asia.